Distribution and Target Audience

In Cinema Marketing Materials

• Quad Poster

• 30 second trailer (15 cert), to be shown with similar films

• Shown in festivals

• Be attached before similar films

Target Audience

• Primary Target Audience – Young Adults (15-24) Male Dominated, 60:40

• Secondary Target Audience – All adults (25-34) Female Dominated, 60:40

Agencies and Distributor

• Primary and Only Distributor – Lions Gate Entertainment Corporation

• To be screened as a “special” in London’s Film4 Fright fest

• International Facebook page and IPhone Application

• Promotion in Empire Magazine to win 2 tickets to London’s Film4 Fright Fest Featuring news on the films premiering, and a chance to win 2 1 year passes to Vue Cinema’s

• Be released as part of LIONSGATE’S FRIGHT CLUB

Target Audience

While closely studying the statistics of released films from 2009, Lionsgate, the company we
impended to release our short film had a 2.99% market share as opposed to top market sharer,
20th Century Fox which carried a total of 16.06% of the market share. Out of 92 UK distributors,
Lionsgate was placed 10th. Being a short film, it wouldn't be released in cinemas due to its
running time; it would be screened at festivals and inserted into other feature length DVDs.
Lionsgate has a great reputation with the horror genre and have distributed the SAW, the highest
grossing horror franchise of all time. They also release numerous direct to disk horror features
through out the year as part of the frightnightfilms. Our short film would gain publicity through
these disk releases and may also increase sales of the feature films due to their added content.
Looking at the monthly admissions and each quarter intake, July had the highest number of
admissions with 20,039,500 and took in a total of 142,596,097 proving to be the years leading
month. In comparison September only took 10,970,731 admissions with a gross of 51,918,702,
showing to be the least cinema going month of 2009. In the year of 2009, 29 horror films were
released generating a total of 60,228,063 with a share of 5.6% of the UK box office. The third
top film My Bloody Valentine was distributed by Lionsgate in the month of January. However
horror films are proven to be more successful although given the competition perform better around
the month of October, due to the Halloween season. In 2009 44 certificate 18 films where distributed into UK cinemas cashing in 73,217,553, however when looking at certificate 15 films, 206 films were released into cinemas grossing 248,298,191.

While closely analysing these results, we came to a conclusion that our film Split would be released in the month of October, premièring at a selection of festivals, including (at an earlier date) London's Film4 Frightfest to commence the show. It would later then be distributed onto DVD releases of Lionsgate feature film as a special feature.

Split's target audience would be directed at 15-35 year-olds. Students – middle class, mainly dominated by males who share a higher interest in the horror genre when compared to females.