Paranormal Activity
This poster is for the 2009 horror film, Paranormal Activity written and directed by Oren Peli and distributed by Paramount pictures. The poster does not have a conventional design yet still includes the required information needed to sell the film to its target audience including film title, an image, and a tagline. The poster however does not include credits of the cast and crew.
Approximately 60% of the poster background is black
The style of text used is that similar of a typewriter, giving the effect of realism. The colour of the text is a blurred red, which gives the connotations of blood and is the generic conventional colour which is often associated with horror films and posters.
The poster features a long quote about the film from popular horror website – Bloody Disgusting (an internationally used website, giving the latest news, reviews and information on upcoming horror films and other horror related media), “Paranormal Activity is one of the scariest movies of all time. You will be affected as it’s hard to ignore the imprint it leaves on your psyche. Nightmares are guaranteed”
The quote used for the poster gives a fairly huge statement about the film; including such a quote will leave the audience with very high expectations for the movie.
The image used on the poster shows an open doorway and a shadow against the open door, Paramount Pictures have used the generic use of the unknown; the open doorway leads to darkness and the audience and viewer are left asking themselves “What is outside the door?” and “what is that monster standing in the doorway?”
Generic Conventions
Analysis of the poster as a whole (time, documentary feel, monochrome, surveillance cameras, trusted as real, red text on black, blood, black, dark
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