Textual Analysis - Poster 1

The Rules of Attraction

The Rules of Attraction poster is montage of various images of the characters who appear n the film, arranged in an obscure way to catch attention from it's intended audience. The images are randomly placed but most noticeable is the images of the woman's lips which connotate the films prominent sexual theme. The top of the poster quotes from the corrupt minds that brought you American Psycho and Pulp Fiction signifies to the consumer that the film is trying to capture the same target audience and may have similar in style, conventions and aspects of narrative. The title of the film is positioned two thirds of the way down the poster, showing how the posters objective is not to promote the title of the film but instead to promote is visual style.

The poster uses bright, vibrant colours to catch the eye of the consumer; red connotates, relationships and love and may also connotate anger and blood.

The montage of random images may also signify the films non linear (or reverse) time line. It also gives the illusion of a puzzle, where the viewer has to piece the film together to gain the full story.